We have shared several scenarios with you. Today we are sharing the last tip to help you find the most efficient ad.

Tip 5: A/B test to find out the most efficient ad
Looking for the appeal that attracts the customer is most important to marketing. Keep running the A/B test for different ad and find out best appeal with maximum CTR.


Moves in details

Step1: List the items you wish to run the A/B test on
What appeals can you run the A/B test on?
E.g.:
I can use “25% off” or “Buy 3 get 1 free” for the same discount.
I can use “call us for more information” or “add LINE for more information” for encouraging customers to contact us.

Step2: Set the ad
Create a new ad group and select the ad format you want. 
Set similar advertisements for appeals you wish to compare with.

    


Step3: Set the Automation
Setup your automation and click  "Add multiple advertisements".



Step4: Change appeals regularly
Don't forget to login Kerebro regularly to check out which ad works out better. Delete the ones with poor performance and add new ones! 

If you haven’t already got an account, you can sign up for Kerebro for free.

And of course let us know if you have any questions! Email us and we will get back to you quick!